Clicky

Jump to content
Inoue Katsu

ArmA II

Recommended Posts

I'll be honest... stores up here in Toronto, always advertise when a sale is ABOUT to occur. It draws in extra business which offsets the losses they take from the sale itself. That said, something like steam would function differently. Advertising a sale in advance or not would not draw in or lose customers; they are already there. The only real reason they might consider advertising sales in advance is to increase customer satisfaction, which is a good reason, but they would be left with no real way to offset the losses from the sale itself.

Link to comment
Share on other sites

Storefronts do so because people are already keenly aware of a sale occurring, as they do so regularly. All the run of the mill department stores have the same sales every year, so advertising for them is simply advertising exposure in general. You can't really compare them because the purpose of sales in storefronts are to gain more business, where people would otherwise not even bother going to that store in the first place, or make significant purchases (which is why most regular sales are within boundaries of a set quantity or dollar amount before benefit is gained).

That doesn't work online because it's not a casual perusal of wares. Advertising an online sale beforehand merely tells people to bookmark a page and look at it some day later to make their purchase. Spring a sale at the last minute, and what you're catching are the people who had previously held back on a purchase (because they were simply unsure at the time) and are being enticed to spend on what they were already after, or possibly more. The people who were already after a certain item have already purchased it at full price and the business made full profit.

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.




×

Important Information

By using this site, you agree to our Privacy Policy, and Terms of Use.