Battlefield has always been about the multiplayer. I've played the singleplayer campaign in both Bad Company 2 and Battlefield 3, and enjoyed both despite them both being rather similar to Modern Warfare, and really not all that unique or memorable. You can only get so innovative these days when it comes to FPS games and their singleplayer stories, especially when so many have "modern" themes, as was the case with the Modern Warfare series, Bad Company 2, BF3, and now BF4. So far, I've rather enjoyed the BF4 campaign despite similarities to other titles. Again, I can't say the story has been all that memorable, but I think it's been entertaining enough to draw me in and keep me interested enough to finish it.