It's Google, they're the "We make whatever the hell we want then let everyone buy it and develop for it for us." Innovation brings profit. I suspect the Q only assisted and inspired the development of the OUYA, Google didn't develop it, OUYA has it's own company behind it. If the every day joe wanted to develop for their own console, what one could you develop for? Alone, none, with a company, maybe one or two will accept some products, company with a bunch of money SURE! OUYA, you, just you, you create, you play, you market and you sell. I suspect they will want a small cut and they may charge a small fee for 'live type' access or networking, but that's it. This be best case scenario though.