First of all...He's a "Hollywood Hatmaker" He makes hats for movies and celebrities...Of course his price tag is going to be very high. like really you take a plain grey t shirt and its 9.99 put a friggin nike logo on it and it jumps up to 79.99 like really all your buying is his name on your hat nothing more. Now that hat seems to have a metalic peice on it which from my understanding as custom made is going to be expensive, next you have the hat itself. if you look at his store most if not all are very expensive. so by saying that he is just smacking a high price tag on cause he doesen't know how to make one is silly and ignorant. This is a hat maker "of the stars" and last I checked the stars dish out more money than i make in a year on a pair of shoes.